Olay
One Serum to Rule Them All
September Vogue 2023
The Ask: After discovering the power of a low-pH formula on skin, Olay created a new super serum with the power of five serums in one. With a formula 10 years in the making, Olay asked us to create an 11-page spread featured in September Vogue, launching the serum in a way that both new and old consumers would gravitate towards.
Our Answer: In 1952, Olay began in a lab. Since then? They’ve never left. Olay innovates with superior science, the industry follows, and millions of women’s skin is transformed. So, we decided to tell the story of how superior science lead to Olay’s newest innovation—One Serum to Rule them All.
*TVC coming soon!
