Wella Professionals

Ultimate Repair for Legendary Hair

The Ask: Wella is breaking into a consumer facing market with their newest Ultimate Repair Serum. In just 90 seconds, show how our serum repairs hair better than anything else she’s tried before.

Our Answer: Make it Legendary. Legendary hair requires the Ultimate Repair, so we created a legendary product teaser, followed by a series of stylized product demos that show just how well Wella Ultimate Repair Serum repairs your hair when it comes to strength, nourishment and shine.

My Role: Creative ideation, demo concepts and assistance with super ideation.