Pivot Precision

Art Director: Nico Aramboles

Graphis New Talent 2022 // Silver Award

Client: Gillette

Main Message: A razor that pivots gives your face the best shave.

Insight: Razors without pivoting capabilities make intricate shaving difficult.

Big Idea: A pivoting razor makes curves easier to navigate.

Citi Trimmer (Digital/Experiential)

Citi Trimmer is an app that allows city-goers to take a ride on the Gillette ProGlide Silvertouch razor to explore its pivoting technology.

After opening the app, riders will be able to choose a course that they will have to “shave” their way through. The more curves one maneuvers, the more rewards they will receive.

Using the same technology as the pivoting razor, riders will be able to experience how it maneuvers across every face when they take this razor to the road.

Mario Kart x Gillette (Digital)

We wanted gamers to experience how flexible our razor technology is, so we decided to bring our razor on as your next ride in Mario Kart.

When selecting the razor vehicle, gamers will be shown all of its features.

On the course, the razor vehicle will be able to maneuver every curvature of the road, ensuring a successful race and an even cleaner shave.