The wanderings of a copywriter's mind.
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Ready to Colorify?

 

Clairol

I’m Ready to Colorify

The Ask: Create hair dye how-to videos for each Clairol sub brand that align with Clairol’s 2023 rebranding.

Our Answer: Make social forward instructional videos using the same track from our 2023 brand launch that elevates Clairol’s new look, tone and feel.

My Role: Creative ideation, script writing, pre-production and post-production involvement.


BTS Capture

While on set, I was tasked with an important side gig: capturing behind the scenes content. Here’s some of what I got.