Off the Muck Market
The Ask: Increase the noteriety of a subscription-based grocery service that delivers locally sourced produce directly to the homes of Upstate New Yorkers.
Our Answer: Create a social community around grocery shopping. Subscribing to Off the Muck is like going to your favorite mom and pop shop every week, without the hassle of shopping carts and cashiers. Whether you’re shopping for produce, or a vendor who wants to see how their product was plated, we make sure you know where every product is coming from and who it’s going to.
We started by giving produce personality.
Consider onions one less thing to cry about.
Then, we created engagement on the grid…
Lastly, we made sure our farmers got their five seconds of fame on IG and Facebook stories…
