Make Style Sustainable
Art Director: Mina Gurkan
Problem: Consumers are purchasing and discarding garments at alarming rates.
Fact: The average piece of clothing gets worn 7 times before being discarded.
Insight: Consumers are unaware of what’s in their closet and buy more clothes that often go to waste.
Solution: Show consumers how to maximize the potential of their current closet.
After snapping a photo of what’s in your closet, the app will digitize your wardrobe showing you what pieces you have to work with.
On the stylist page, answer a few simple questions about the look you are trying to achieve.
The app will generate a plethora of outfits with what is already in your closet.
If you’re sick of what’s in your closet, explore your friends’ wardrobe and ask to swap pieces for any occasion.
In addition to helping you make the most out of your wardrobe, ECloset can help you track your spending with a green score that measures the sustainability of your clothing purchases with the wallet feature.
If you prefer to shop online, the ECloset web browser extension can help you find sustainable swaps for items in your cart.
