CALIA Dick’s Sporting Goods

Always Forward

Art Director: Brooke Adler

The Ask: Reframe CALIA as the brand that takes women from start to finish, no matter how they choose to stay fit.

Our Answer: CALIA gives women the styles they need to keep moving at every stop, start, twist and turn. CALIA champions women on their individual fitness journeys, allowing them to move Always Forward.

My Role: Creative ideation, writing of all copy, pre-production and post-production involvement.